If you landed on this page you're most likely a musician. You're probably also someone who would rather make music than do most other things in your life.
How good would it be to just focus on making music and not have to do another job for money? Many people around the world are teaching music online and making a full income or supplementing their usual income with a solid side hustle.
By teaching I mean either an online course that you film once and continue selling. You could also teach live lessons online but this article is specifically referring to how you can create a course once and then keep earning with it.
There's no reason you shouldn't be making money with your musical talent. People make money with all sorts of talents that aren't nearly as cool or interesting or helpful to the world.
The great thing about your situation as a musician is not only that you have an ability to share that knowledge, but that so many people around the world are interested in learning how to make music.
For example, there are thousands and thousands of people going online and searching for information about how to play a clarinet...and this is just for one country!
A main advantage of teaching music online is that your students don't have to physically be in your location, meaning that the opportunity is nearly limitless.
Once you create a successful music course that actually provides value to people you can enjoy the email notifications from $27 or $97 or $1,197 course signups as your students pile in.
Not to mention you're making the impact you want to make.
In my opinion the average musician doesn't get compensated or respected enough in modern society and I want to change that.
Sure, big bands and talent make a huge living, but not the average man or woman that can play drums or a brass instrument.
Why not? Music does more for people that almost anything in life.
There are endless people that will pay for music and endless people that will pay to learn how to make music. You just need to follow a couple simple steps including the process of figuring out where your potential students hang out online.
If you’re reading this article, I’d love for you to send me an email about the type of music you’re considering as a candidate for an online course.
Overall, there are a few steps to ensure that an online music class will bring you profit, passive income and work-from-home capability:
Finding an online music course idea that will make money
The first step is to find a profitable idea for your first online course . Obviously, this idea is going to be music related, but what specifically is it going to be about? For example, what type of instrument would the course cover and what exactly would it teach people? Courses don't need to be really broad either. They can be as specific as teaching someone how to reach a certain note with a certain instrument. You could even make a course about how to maintain and clean a certain instrument for maximum performance. The free training that the link above takes you to will go into more detail but this step involves finding and understanding where your potential audience hangs out online and what problems those people are having. For example, if you focus on teaching people how to play trumpet, where do these people hang out online? If you focus on people who already play trumpet but who want to learn a certain skill or something else related to trumpet, do they also hang out in the same places? What issues are they having that is preventing them from teaching their musical goals? How big are the online communities that they hang out in? Are they Facebook groups? Are they subreddits? Are they websites? Forums?
Writing the online music course for your profitable idea and breaking it up into modules and lessons
The second step is you’ll need to write your music course. This shouldn’t be too hard for you as you’re a musician and you understand the skills related to the instrument or instruments you play. After step one you should also have a general idea of what should be included in your course based on what people need help with. Depending on what your course is about and how much value it will provide to your students, you will decide on a scope or length and then break it down into modules and lessons. More often than not music courses are video-based but they could include things like downloadable workbooks or even one-on-one video calls. Some of them even include quizzes. It depends on your course and the details like how much you are charging for it. Personally, I would recommend keeping your first course simple when you’re writing it. By this I mean think about a simple video course and a couple downloadable PDFs or workbooks that complement the video content.
Physically making (filming, writing, preparing instruments, etc) the online course and deciding where to host it
The third step is you’ll need to physically make the course. Common equipment for this would include a computer, a webcam (if there isn’t a quality one built into your computer), necessary music equipment or instruments for your specific course and a teaching platform or website to host your course. Personally I think the easiest way to do this step is to sign up with a business like Teachable. There are many platforms that support online teaching but my argument for Teachable is pretty simple. I think they are great for hosting online courses but ALSO hosting a website. You can pay once and get a great website builder and course builder. They also offer blog capability, easy Google Analytics integration, built-in affiliate marketing and other important features that other platforms charge you separately for. You can always start on the free plan and upgrade to another plan when you feel like you need to.
Marketing the online course to potential students within the places they hang out online
The fourth step now that you have your online course built is to market the course. You found out where your audience hangs out online earlier in the process, and that’s a great start. You can promote your course on your blog or Facebook page if you have one. You can run Facebook advertisements or Google Ads to get targeted traffic. You can join free forums such as Quora or Reddit and provide value to potential students before offering your course as a solution to their problems. You could promote the course at a local music store or other related event where you can engage with people in person. This step will clearly depend on the details of your course and your specific situation. My recommendation is to keep it simple and while I do recommend paid advertising, I would probably start by providing free value where you can (forum comments, blog articles, etc.). Paid traffic works but natural traffic flowing to you that doesn’t cost anything can be more sustainable in the long run.
Pricing the online in a course that will help you reach your financial goals
The fifth step is to price your course. People over think this step but it’s important to understand that you can adjust the price at any stage if you need to. You also don’t need to feel pressured to have a really expensive course if you want to make serious money. I interviewed someone recently who made $250,000 in one year selling a $49 course..to a lot of people. It’s simple math to see how much you’ll need to charge in order to reach your goals, but the point is that it depends and you can always adjust your price up or down after launch.
If you're a musician already, you've already done the hard part. Now you just need to get the structure around your idea and start making money with it.